E-Learning Growth and Marketing: How Celebrities encouraged us?

                              

In the recent past, coronavirus pandemic opened an opportunity for every individual related to every sector. Everyone suffered a massive loss in revenue growth, sales, marketing, and studies in India and abroad. The E-Learning sector took the initiative to resolve these issues. Work from home was the only option available for employees and students to complete their tasks. But why still can't get used to it?

The reason is simple due to lack of resources and sudden changes in daily life. Byju’s, Upgrad, Unacademy, WhiteHat Jr, LinkedIn Learning, Simplilearn promoted their websites and applications via social media, televisions, radio, and newspapers. But the result was not satisfying. The company advertised its products with Bollywood Celebrities and cricketers. Byju's brand ambassador Shahrukh Khan has a huge fan following, and it almost tripled the revenue after the promotion.

Similarly, Upgrad and Whitehat Jr revenue doubled after Vicky Kaushal and Hrithik Roshan became the brand entity. Virat Kohli, Cricketer, and ambassador of EdTech, encouraged the youth with online learning and training. In today's time, e-learning company is expanding its roots in every sector to reach out to masses. Free Demo classes, training, online tutors, quizzes, paid subscriptions; these services enabled a beginner to upgrade their skills and knowledge. But, the question is, are we ready for this change or not?

It's all up to individuals craving for technical and vocational skills at their fingertips. The Internet is open for all! Comment on the box and share your views.